Saturday, August 18, 2012

"Here Right Now"-Ghost review


Hello my lovely readers! So, in case you all didn’t know tonight Ghost the Musical based off the iconic Patrick Swayze and Demi Moore film plays its final Broadway performance. I got to see the show recently on the shows bloggers night and I will be honest I wasn’t exactly mesmerized but parts of the show were absolutely stunning. First off, a shout out to Rebecca Cohen who organized this event as well as the bloggers night that I went to to see the riveting and equally thrilling Venus in Fur a few months ago. If your are ever invited to a bloggers night seriously go, they are so much fun!
Like I stated above the musical which is based off the film by the same name tells the story of a young couple, Sam and Molly who are madly in love until they are torn apart by Sams’ murder. Sam, who worked as a banker had noticed some inconsistencies in certain accounts before his death stays as a ghost instead of moving on by staying with Molly and doing all that he can in his power to protect her from his killer and the impending danger from him. Throughout the show with the help of psychic Oda Mae Brown and other ghosts, Sam is able to protect Molly while finding is killer, which was a hired killing by his best friend and co-worker Carl while resolving the issues at the bank.    
The cast, which includes Richard Fleeshman and Caissie Levy in the lead roles from the London production, has its moments. Richard and Caissie have incredible chemistry and you can really feel the love between Sam and Molly as well as Molly’s’ pain and grief after his death. However, the standout performance of the show was Da’vine Joy Randolph who plays psychic Oda Mae Brown (the Whoopi Goldberg character in the movie). She was absolutely hysterical and whenever she opened her mouth the audience roared with laughter. The book written by Bruce Joel Rubin is so-so with mediocre lyrics by Rubin, Dave Stewart and Glen Ballard set to decent music that had its great and thrilling moments by Stewart and Ballard. The musical does have some aspects that are just beautiful to see, as it is a very visual show such as the CGI boards that provide shots of New York City as well as interior backdrops such as banking offices. However, I felt that they were overused in a sense, as the audience doesn’t need to see them constantly throughout the show. While these effects are part of what made this show visually stunning but a little less would have made a big difference as we know what we can do with our technology today but seeing it in practically every scene was a bit overdone for my taste. On the other hand some of the additional effects were executed beautifully such as the portrayal of Sam as a ghost, watching him go through doors and seeing objects being thrown around on the stage by themselves. Now while we can piece together how these bits are pulled off what made them so lovely was how they were executed. They didn’t look cheesy or campy but instead they fit so well into the show because of again how they were performed. All in all the show was mediocre, it didn’t blow me away, leave me stunned or emotional after the final curtain. It can use some work but with a little retooling before any of the international productions open will do the show some good.

Saturday, August 11, 2012

Promoting a Show Godspell Style


Hello, my lovely readers! I hope that you all enjoyed my previous post about child actors in theatre. This time I’m focusing on the production/promotion aspects of a show. Now, this is from what I have learned over the years and from talking to people who are very knowledgeable about this subject..
         When a show is prepping for a Broadway opening producers look for ways to sell the show so they can draw audiences in, convincing them to buy a ticket. A billboard in Times Square, advertisements around the city in subway stations, bus stops and atop of taxis as well as TV spots and a Twitter and Facebook Pages are all very common and useful for shows. For some shows that is all they need, as they might have gotten great reviews, which make for great pull quotes in advertisements or they might have a big celebrity that is drawing hoards of people in.
         For most shows however it’s not that easy, unfortunately not every show is as popular as Book of Mormon and Evita. Like I stated above most shows have a Facebook fanpage and a Twitter account. How each show uses theirs is different but some really utilize this social networking tool, providing their followers with trivia and contests for a chance to win free tickets and merchandise. This helps the get the word around about the show in a day where social media is prominent and the free goodies are a nice little plus.
         When you are in Times Square you always seem to see people dressed up trying to give you flyers to a show right? Well those people are part of the street team for a certain show who walk around Times Square possibly singing and/or dancing while handing out flyers to usually have a discount printed on them to possible patrons. This is common with both new shows and long running ones like Chicago who will gladly inform tourists who aren’t that familiar with theatre about their show, ticket pricing etc.
         Now is there some show out there that does a totally different take on this-absolutely, it’s the recently closed revival of Godspell. Godspell took a completely different take while promoting the show making them stand out in that aspect. From the get go they had fun, catchy tweets about the different cast members and further into the shows run near their closing date they rolled out a bunch of new advertising/promotions in attempt to draw a crowd. The show was struggling and they desperately needed to sell more seats. So, they used different techniques from the Godspell Cast of 2032 night, Godspell Easter Egg Hunt, pay your age night and fan appreciation days (with pizza and fun prizes). Now, why offer these events, which usually included ways to get discounted tickets when the production was on the brink on closing? It’s to keep the show talked about on the theatre websites with their special events nights and as a method to hopefully draw you back again or to tell a family member or a good friend about it so that way they will buy a full-priced ticket.
         You might be wondering why I am going on and on about a shows advertising and promotional methods when it did not help the show. The answer is simple, the show was unfortunately not doing well with or without these special events, but it is something that lots of shows can take a page from. When these events happened they created buzz and were talked about and other shows can learn from it as Godspell opened up a different way of promoting a new show that not only makes theatre more accessible to some but creates some more hype for a show in a different and creative way. So, I end this with a thank you to the producing/ promotion team and everyone else that was involved in these truly spectacular Godspell events you all are amazing!

Bwaygirl828